Awhile back I made a list of things I loved about my business and things I didn’t…. at the very top of my list was “newborn and baby photos”. I truly love photographing babies. I needed a plan, and I brainstormed and wrote down lots of ideas. When I think about my kids’ photographs from their first months of life the word that pops in my head is “cherish”… I just cherish those images… they are priceless to me, and I will always love them. I wrote that word down and looked at it. I really liked how it looked and the emotion it made me feel. The images I take the first year are a collection of images, so I decided to just put “collection” on the end, and I really liked it. I asked my husband his thoughts on it (don’t ever do this unless you really want to know) and he thought it was awful. You know what though… I had already decided I loved it, and gave it a try. We are allowed to disagree sometimes I think. I still love him even when he is wrong. 😉
I recently decided a gift card was a great idea for the “Cherish Collection” and designed one. This would be an awesome baby shower gift, or a push present (google that if you don’t know what it means). I will offer these gift cards at a discount now and then, and maybe start now with that. I need my baby fix from time to time.